OMZINK - Gillette

Project Lagunitas / Identity
Role Creating a new identity for the client.
Tools Photoshop . Illustrator

Project Lagunitas / Business Card
Role Visual Design . Typography . Composition
Tools Photoshop . Illustrator. Maxon Cinema 4D

Project Lagunitas / Product Line
Role Visual Design . Composition
Tools Photoshop . Canon 7D

Project Lagunitas /Posters
Role Visual Design . Composition . Typography
Tools Photoshop . Canon 7D

Project Lagunitas / Street Signage
Role Photography . Compositing
Tools Photoshop . Canon 7D

Project Lagunitas / Magazine Layout
Role Photography . Lighting . Composition
Tools Photoshop . Canon 7D

Identity

Gillette final version of logo.

The goal was to make the logo streamline, with a modern feel and sharp edges.

You can see the classic blue and white throughout the stationery and campaign.

This product line features the new Gillette Fusion electric razor with an electronic motor.

Available in four colors for both men and women. You choose whether you want the electric model or the manual model.

Series of three poster targeting both female and male audiences.

The poster series will displayed in strategic places in order to promote sales.

The magazine ad will take up two pages. This will make the reader really focus on the product without being distracted by non-related material.