OMZINK - Lagunitas

Project Lagunitas / Identity
Role Creating a new identity for the client.
Tools Photoshop . Illustrator
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Project Lagunitas / Logo Series
Role Visual Design . Typography . Composition
Tools Photoshop . Illustrator
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Project Lagunitas / Dog Icon
Role Visual Design . Composition
Tools Photoshop . Illustrator
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Project Lagunitas /Dog Icon Process
Role Visual Design . Composition
Tools Photoshop . Illustrator
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Project Lagunitas / Business Card
Role Lighting . Compositing
Tools Photoshop . Maxon C4D
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Project Lagunitas / Stationery
Role Photography . Lighting . Composition
Tools Photoshop . Canon 7D
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Project Lagunitas / Product Lineup
Role Photography . Lighting . Compositing
Tools Photoshop . Canon 7D
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Project Lagunitas / Posters
Role Visual Design . Typography . Composition . Photography
Tools Photoshop . Canon 7D
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Project Lagunitas / Street Signage
Role Visual Design . Photography . Compositing
Tools Photoshop . Canon 7D
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Identity

Lagunitas campaign final logo.

Lagunitas is a brewery located in Petaluma Ca. The goal of this campaign was to give Lagunitas Brewery a new face with its already existing line up of beers.

Logo Series

Final logos for the selected beer lineup for campaign.

Dog Icon

Lagunitas uses a dog as the mascot for its beer.

The existing icon did not feel cohesive with the rest of the campaign. I gave it a one tone vectorized look.

Dog Icon Process

Shows original dog icon with a revised version, and the final version.

Business Card

Vertical business card design.

Stationery

Letterhead and envelope printed on slight textured paper.

Product Lineup

Display of the lineup chosen for this campaign.

Posters

Posters 13x19. Each poster displays a different beer flavor with the same colorful background. My goal was creating an inviting mood and get people to think BBQ.

Street Signage

Poster displayed on a bus stop. Other places where posters could be displayed is near grocery stores and malls.

Campaigns

Miscellaneous